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Starting a Tea Business

Learn the fundamentals of starting your own tea business with T2 founder, Jan O'Connor. Jan was co-managing director for six years before leaving the company in 2002. The company was acquired by Unilever in 2013 for $60m. Jan was responsible for all store design, branding & marketing and was influential in changing the perception of how tea could be sold & promoted. T2 became a disruptor brand in the previously conservative tea & coffee industry. In 2007 Jan identified an opportunity & started a wholesale division in T2. Within four years T2 was supplying tea to more than 500 premium restaurants & retailers and providing crucial onsite service training & product education.

Monday, 10 September, 2018 - 14:00 to 15:30
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